Business Intelligence


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# Web Link Hits
1 LinkGut vs. Analytics
A recent article in CIO by Thomas Wailgum entitled "To Hell With Business Intelligence: 40 Percent of Execs Trust Gut" caught my attention. This topic was driven by some recent (separate) research by Accenture and Forrester to examine how business managers are using analytics, as opposed to... gut reaction, gut feeling, gut instinct and, related but even more evocative, butterflies in the stomach. 		549